Coventry Building Society – Bicester
Coventry Building Society (CBS) thriving ahead with their branch redesign programme that goes against the tide of branch closures being pursued by many of its banking rivals.
The brand is creating a more spacious, community-focused, relaxed and friendly environments at its branches, and to put an emphasis on human. The new designed format, which has been rolled out branches so far, which we have been involved in includes, Leicester (first of the new scheme pilot branch), Royal Leamington Spa & Bicester. Leicester was particular special branch to be awarded, be the pilot branch for the new concept, which we were very proud to be awarded this & worked very closely with CBS & their design team, to bring their concept to life. More branches are set to follow in 2019/2020.
“Whilst other banks and building societies are closing branches at an alarming rate, CBS are investing heavily in our there network. A multimillion-pound investment will ensure they continue to meet the needs of thier members and the local communities in which they serve.
The design is radically different to what they have today in that it removes the traditional teller counters and replaces them with open service points that allow the CBS staff to better serve and deliver a more personal, human service (and cash) whilst being more accessible to their members.
The new design has also allowed us to open the experience and create spaces that cater to a range of open, semi-private and private conversation. The customer can now choose whichever is most comfortable and appropriate to their needs.”
New technology introduced at the refurbished branches allows more accurate communication of information such as interest rates for savings, along with new features such as a comparison tool that encourages customers to compare CBS to its competitors.